PRODUCT • GROWTH • PERFORMANCE
TONNY
KUJADI
Product Manager & Senior Media Buyer
I combine product strategy, performance marketing, and data-driven execution to build stronger digital products and more efficient acquisition campaigns.
MAKATI CITY
PHILIPPINES
PHILIPPINES
ABOUT
Business thinking.
Hands-on execution.
A digital industry professional with ten years of experience in former PAGCOR-licensed companies, specializing in Product Management and Media Buying.
My background covers product lifecycle management, campaign optimization, roadmap planning, competitive analysis, client relations, budget allocation, advertising policy risk, and collaboration with technical teams.
EXPERIENCE
Selected career history
2015 — 2026
JAN 2015 — APR 2025
Product Manager & Senior Media Buyer
ZAPPORT.INC Former PAGCOR-licensed company
- Directed end-to-end product development and marketing strategy for the Indonesian online gaming market.
- Managed monthly advertising budgets exceeding USD 10,000 across Meta Ads.
- Optimized Cost Per Registration and user retention through data-driven A/B testing.
- Oversaw multiple Business Manager accounts while navigating advertising policy requirements.
- Collaborated with technical teams to improve UI/UX using market trends and user feedback.
2025 — 2026
Digital Marketing Specialist / Account Manager
FREELANCE
- Developed social media advertising strategies for Indonesian markets.
- Handled client negotiations and service fee structures while maintaining client satisfaction.
- Analyzed datasets to provide strategic insights for market growth and expansion.
SELECTED WORK
Projects, platforms
and digital products
Portfolio highlights
PERFORMANCE MARKETING
Meta Ads Campaign Results
A selected example of campaign execution and performance reporting from my Meta Ads work. The presentation demonstrates hands-on experience in campaign management, creative testing, audience strategy, and performance optimization.
Meta AdsCampaign OptimizationPerformance Reporting
CURRENT PROJECT
FilmJepang Website
Current streaming website project involving product management, WordPress operations, user experience, content structure, SEO, and ongoing technical development.
Visit website ↗
COMMUNITY
FilmJepang Telegram Group
Community channel developed to support audience engagement, content discovery, user communication, and traffic distribution.
Open Telegram group ↗
BOT DEVELOPMENT
Kode Nuklir Hunter Bot
A custom Telegram search bot developed to help users discover content quickly through code and keyword searches, supported by WordPress data integration.
Open Telegram bot ↗PREVIOUS COMPANY PROJECTS
Web platforms built and managed during my previous role
WEB PLATFORM
IBOSPORT
Product and digital platform work completed during my previous company tenure.
WEB PLATFORM
BANDAR36
Product and digital platform work completed during my previous company tenure.
WEB PLATFORM
BM88
Product and digital platform work completed during my previous company tenure.
WEB PLATFORM
KLIKHOKI
Product and digital platform work completed during my previous company tenure.
WEB PLATFORM
DEWACUAN
Product and digital platform work completed during my previous company tenure.
Selected screenshots are presented as professional portfolio evidence. Internal data, credentials, user information, and confidential company information are not displayed.
EXPERTISE
What I bring to a team
Product Management
Roadmap planning, competitor analysis, lifecycle management, market research, and product–technical collaboration.
Performance Marketing
Meta Ads Manager, Google Ads, campaign structure, creative strategy, A/B testing, ROAS and CPR optimization.
Account & Risk Management
Client relationships, advertising budget allocation, policy compliance, negotiation, and account risk management.
Data & Creative Tools
Advanced Microsoft Excel, Meta Events Manager, Photoshop, Filmora, campaign reporting, and data interpretation.
WORKING APPROACH
From insight to measurable execution
01Research
02Prioritize
03Build
04Launch
05Optimize
EDUCATION
Bachelor of Industrial Engineering
National Institute of Technology Malang, Indonesia
CONTACT